Yes, the box looks generic, but these are just flakes, so no fancy packaging is going to make these seem like a super cool movie themed cereal. They look just like their Bran Flakes, but taste much better, in a earthy/hearty way. The nutrients for this cereal are quite high, with 100% of all of the good vitamins and minerals such as Iron, Vitamin E, Zinc, Vitamin C, and Vitamin B12, just to name a few.
A great cereal from Great Value, and is recommended over their Bran Flakes.
Look for it in the blue and white box.
No Artificial Flavors or Colors – 16oz box.